SurePeople Announces Partnership With University of Florida Track and Field

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Florida Gators coaches will leverage SurePeople’s award-winning platform – powered by the Prism® psychometric algorithm – to elevate communication, accelerate student-athlete development, and maximize individual and team performance.

CHICAGO, IL – December 13, 2023 – SurePeople, a technology innovator dedicated to unlocking human potential, today announced its partnership with the University of Florida track and field program. The partnership includes the use of SurePeople’s award-winning platform by the Gators coaching staff to elevate team communication, accelerate student-athlete development, and optimize individual and team performance.

In light of the University of Florida’s strong team performances this year – including 2023 NCAA Outdoor Men’s Champions and 2023 NCAA Outdoor Women’s Runner Up – Gators coaching staff will use SurePeople’s science-driven tools to further build on the team’s momentum in the 2024 season.

SurePeople’s platform is powered by Prism, a proprietary psychometric algorithm that provides comprehensive “Portraits” of each coach and student-athlete across 54 key traits and attributes in areas such as Personality, Personality Under Pressure, Decision Making, Motivation, Conflict Management, and Fundamental Needs.

Prism’s insights power real-time communication coaching tools, enabling coaches to understand how to best communicate with each student-athlete based on their unique Prism Portrait. At the same time, Prism provides student-athletes with greater self-awareness and personalized learning journeys to accelerate their growth and self-mastery.    

“We’re thrilled to work with Gators Head Coach Mike Holloway and his staff, who have led the track and field program to numerous national team championships,” said SurePeople Founder and CEO Niko Drakoulis. “SurePeople’s platform will help the coaching staff strengthen its championship culture and maximize the potential of each student-athlete, on and off the track.”

Mike Holloway, University of Florida Track and Field Head Coach added: “Our expectation each season is becoming the best team in the country. SurePeople’s platform provides our coaches, trainers, and student-athletes with cutting-edge tools for maximizing our performance and competitive edge.” 

SurePeople Chief Commercial Officer Sean Flynn added: “The Gators have developed incredible student-athletes and transformed the track and field program into one of the most consistently productive teams in the NCAA. Our powerful toolkit will help every coach and assistant understand their student-athletes on a deeper level to inspire their best effort in the 2024 season.”      

About SurePeople 

SurePeople is a technology innovator dedicated to unlocking human potential. The Company’s patented software platform integrates people science, powered by its Prism psychometric algorithm, with the latest advancements in artificial intelligence (AI) and machine learning (ML). SurePeople’s solutions for sports organizations include the ultimate coaches’ toolkit for maximizing athlete performance, fast-tracking athlete development, and improving talent acquisition analysis. SurePeople’s platform has been recognized for innovation and impact by leading research and analyst firms such as Brandon Hall Group, Deloitte Consulting, and Training Industry. Learn more at

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