SurePeople Announces Partnership With Siena College Men’s Basketball Program

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SurePeople’s platform provides the coaching staff with real-time communication coaching tools, development solutions, and analytics to elevate team communication, accelerate athlete development and improve talent evaluation analysis.

CHICAGO, IL – August 21, 2023 – SurePeople, a technology innovator dedicated to unlocking human potential, today announced its partnership with Siena College. The partnership includes the use of SurePeople’s award-winning platform by Siena College’s Men’s Basketball program to maximize athlete, coach, and team performance.

SurePeople’s platform is powered by Prism, a psychometric algorithm that provides comprehensive “Portraits” of each coach and student athlete across 54 key traits and attributes in areas such as Personality, Personality Under Pressure, Decision Making, Motivation, Conflict Management, and Fundamental Needs.

These Prism insights empower coaching staff to understand how to communicate with each student athlete to inspire their best game-ready mindset, as well as more effectively navigate relationship dynamics and defuse conflict. At the same time, Prism provides student athletes with greater self-awareness to support their personal and professional growth.  

“We’re pleased to partner with Siena College’s Men’s Basketball program to maximize the success of student athletes – on and off the court,” said Sean Flynn, SurePeople’s President, Sport & Education. “Our solutions uniquely unlock human potential and will support Siena’s mission of developing and empowering high-performing student athletes.” 

“We will always look for ways to enhance our program,” said Siena Men’s Basketball Head Coach Carmen Maciariello. “We are thankful to be able to provide this platform for our program.” 

SurePeople’s platform is used by numerous professional, collegiate, and Olympic sports organizations including the Texas Rangers, Oakland A’s, University of Georgia, Florida International University, St. Joseph’s University, and others.

About SurePeople 

SurePeople’s patented software platform integrates people science, powered by its Prism psychometric algorithm, with the latest advancements in artificial intelligence (AI) and machine learning (ML). SurePeople’s solutions include effective onboarding, team alignment and optimization, people skills development, and change management. SurePeople’s platform has been recognized for innovation and impact by leading research and analyst firms such as Brandon Hall Group, Deloitte Consulting, and Training Industry. Learn more at, subscribe to our blog, Evolve, and follow us on LinkedInTwitter and Facebook.

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