MLB’s Texas Rangers Expand Partnership With SurePeople

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SurePeople’s platform provides Rangers’ managers, coaches, and staff with real-time communication coaching tools and development solutions, and the talent acquisition team with advanced analytics and powerful, precision insights about prospective talent and their potential impact on team chemistry and performance.

CHICAGO, IL – February 8, 2023 – SurePeople, a technology innovator dedicated to unlocking human potential, today announced the expansion of its partnership with Major League Baseball’s (MLB) Texas Rangers organization. Now in its second year, the partnership includes the use of SurePeople’s award-winning platform, including solutions such as the Coaches Toolkit, which empowers managers, coaches and staff with science-driven communication coaching and development tools to maximize athlete and team performance, and SurePeople’s next-gen Talent Acquisition Analysis and Recruitment solution across the Rangers’ entire farm system, consisting of six Minor League teams.

SurePeople’s platform is powered by a patented People Science OS, including Prism, the industry’s most comprehensive psychometric algorithm. Prism provides talent acquisition teams with “portraits” of each prospective recruit across 54 key traits and attributes in areas such as Personality, Personality Under Pressure, Decision Making, Motivation, Conflict Management and Fundamental Needs.

“During the 2023 season, we’re excited to offer the Texas Rangers additional solutions which will improve one-on-one communication, build trust, maximize performance and increase their ability to collaborate as part of a high-performance team,” said Sean Flynn, SurePeople’s President, Sports & Education. “Our partnership also helps the Rangers reveal prospective recruits’ greatest strengths and blind spots, how they relate to other players and coaches, what motivates them and how they will perform under pressure.”

Texas Rangers Director, Amateur Scouting Operations, Adam Lewkowicz added: “SurePeople allows our talent acquisition team to leverage advanced analytics so we can better understand how prospective talent will impact team chemistry and performance. Utilizing Prism’s insights in our scouting process has improved our decision making.”  To date, more than 600 prospective Rangers recruits have taken Prism.

During the 2023 season, Prism’s insights will be made available to coaching staffs in the form of Coaching Cards which provide coaches with actionable insights about how to precisely communicate to get each athlete in their best, game-ready mindset.

In 2021 and 2022, Prism was awarded the Gold Excellence in Technology award from analyst firm Brandon Hall Group. The Excellence Awards is the longest-running and most prestigious awards program in human capital management, recognizing the best-in-class technologies based on breakthrough innovations, unique differentiators, value proposition and measurable results.

About SurePeople 

SurePeople’s patented software platform integrates people science, powered by its Prism psychometric algorithm, with the latest advancements in artificial intelligence (AI) and machine learning (ML). SurePeople’s solutions include effective onboarding, team alignment and optimization, people skills development, and change management. SurePeople’s platform has been recognized for innovation and impact by leading research and analyst firms such as Brandon Hall Group, Deloitte Consulting, and Training Industry. Learn more at, subscribe to our blog, Evolve, and follow us on LinkedInTwitter and Facebook.

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